Steer worked in partnership with San Diego MTS and our subcontractors Gaslamp Media to deliver a brand new, mobile responsive website for the transit agency.

The Steer team took a traditional ‘outside-in’ approach to user experience research through human-centered research and iterative testing to create solutions that are accessible, usable, and meaningful to the end user. In addition, we also took an ‘inside-out’ approach to solving GoTriangle’s data management and publication issues.

Valley Metro's website wasn't serving the needs of their users, nor the needs of their internal marketing and customer service staff. The site provided key rider tools for over 80 transit routes, such as a trip planner and rider alerts, but wasn't suited to the smartphone format.

GoToo was launched in early 2015 as a comprehensive update to the TactranConnect website originally designed by Steer in 2010.