The City of Toronto has commenced the roll-out of its successful Toronto 360 (TO360) pedestrian wayfinding system.

It is notoriously difficult to predict what’s going to happen with new technologies. However, being able to do so is of uttermost importance in the transport sector. Behavioural Economics, if applied correctly, can help in this almost impossible quest of predicting the speed of adoption of new technology. To illustrate this, we use two very different types of technology, Uber and Electric Vehicles.

Many cities have invested in the creation of map databases to support the delivery of wayfinding systems.

Our Swindon Journey Planner has been recognised as the best entry in the British Cartographic Society Annual Awards.

Steer's work with University of Edinburgh has been recognised in the British Cartographic Society Annual Awards.

Two Steer projects have been shortlisted for an International Institute for Information Design Award.